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NewsArchivesPopular Demand: Products on TV NY Times, by Shelly Freierman, February 8, 2010
iTVX's Q-Ratio is a measurement of factors such as how often the product is on the screen, how it is woven into the story of the program and if characters hold it or speak about it. The company also predicted that 85 percent of the audience would recal Chicken of the Sea after the show. View full article. |
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The most effective product placement on a television show last year was in the 10th episode of
"Celebrity Apprentice," according to iTVX, a company that measures branding. The contestants on
that show, including Clint Black, above, were asked to write a jingle for Chicken of the Sea brand
tuna.